What is a stock and how much is it worth?

A stock is an offering of part ownership in a company.  Each part, — called a share—, is worth the price that buyers are willing to pay.  

A new stock is sold for the first time in the primary market.  The primary market is a private one comprised of the company’s founders, venture capitalists, and third parties such as banks and advisors.  Venture capitalists take a big risk that the company might fail.  In return, they have considerable influence on how the company is governed and operated.  They hope to earn a generous profit from selling their shares.

The stock may be sold again in the secondary market by public auction.  The secondary market is the familiar stock market where thousands of investors, —like us—,  trade cash for stocks and other exchange-traded securities.  We also hope to earn a generous profit from selling shares. Some companies may occasionally choose to pay us a cash bonus called a dividend.

Wise buyers seek the best price for a good company.  The best price is determined by ‘valuation’ and the quality of the company is assessed by ‘fundamental analysis’.

Copyright © 2018 Douglas R. Knight

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